12seconds: An Alternative Approach to Videoblogging
Now, it is not compulsory to videobloggers to include minute-length video in their blogs. 12seconds. tv presents a new approach to videoblogging. In 1
2seconds, the video that we posted must be 12 seconds, hence the name. Here is an article about it from Mashable.com:
“What can you do in 12 seconds? You can make a fairly interesting video update. With new site 12seconds, you can create a video update to share on the Web, through your own channel on the site. Similar to Twitter’s 140 character limit, the video updates on 12seconds are limited to, well, 12 seconds. It’s just enough to get the point across, and short enough for easy consumption by viewers. Creating a video update is easy enough–just record with your webcam. There’s mobile support as well.
Every user receives their very own email address for sending mobile content to their 12seconds account, making it easy enough to create content on the go. Mobile support was pretty much a necessity for 12seconds, given the target demographic and the current presence of countless updating and microblogging
services, both with and without video capabilities. From Seesmic to Pownce, and a number of third-party applications that operate off the Twitter ecosystem, it’s clear that multimedia microblogging is here to stay.
Given the crowded market, I was glad to see that 12seconds also redistributes your content on Twitter, so you can post 12seconds content on other areas of the Web if you’d like. You can even import your Twitter friends to 12seconds. The good thing about 12seconds’ particular take on the microblogging video industry is that with webcam and its existing mobile support, its service becomes a niche tool for the average user. It encompasses much of the mobile user demographic as opposed to focusing on a smaller group that has a select mobile phone device that utilizes live video streaming capabilities.

As cool as live streaming is, there’s still a large portion of the population that doesn’t yet have a device to support this, so creating a niche community focused on short-form video updates that caters to both the Web and the mobile community is something easy for a lot of people to latch onto, though I wouldn’t mind seeing a few more options for the redistribution of content to other blogging and social networking communities across the Web.
There are also embed options and the expected sharing/following options you’ll see on most microblogging sites, so there’s nothing too unfamiliar here.”
I think 12seconds. com is revolutionizing the videoblogging scene, because nowadays most people tried to put as much information as possible in their videoblogs. On the other hand, longer videos may make people bored and thus makes the videoblog not visited anymore. If a person posted a short but sweet video, surely people would be interested to know the contents of the videoblog. The simple concept of 12seconds is backed up by a simple interface: once you sign up you can begin capturing video directly from your computer’s Webcam. You’re also given a dedicated e-mail address to which you can send video from your phone or desktop. You can name and tag videos as well as share the location where the clip was shot; the site provides a permalink and code so you can embed videos elsewhere. However, this project is still in the alpha phase and may have some bugs. When the project is finally released, be sure to try it.